This story I found particular interesting being that I am an avid movie fan. Although, I was wondering what took someone so long to actually take action over the inflated prices movie theaters charge their customers. Although, it may not have been over the right type of good or service, it is at least a start. Theaters usually have the odd ends when it comes to which type of prices. Most times they will charge their customers too much for the snacks and leave the ticket at a somewhat moderate price. The trends differ depending upon where you shop. Of course, the frustrating part is that they’ll ban you from bringing your own snacks. It’s good to know that some people are actually thinking with their wallets for a change.

Although, this lawsuit has a slim-to-none chance of actually getting anywhere and will most likely be dismissed once it comes across a judge’s desk. There really isn’t a convincing argument which supports the litigation being brought forth. No one is required by law to support corporations, including AMC. I might complain about the outrageous cost of their snacks, but no one is forcing me to buy them. In fact, I don’t even have to see the film. We pay these prices because we agree to trade our money for something which will only provide two hours worth of entertainment. If I feel that a movie isn’t worth paying all that money for and is worth waiting until it makes it on Cable or DVD/Blu-Ray then I’ll simply wait.

From the business side of things, ticket sales aren’t really the backbone of the profits when it comes to the theater industry (unless you are paying to see a film in 3D possibly). Admittance is down in most places and most theaters don’t charge enough for their admittance. Most of the profits come from concession stand sales and it is really the only thing covering their cost. It’s just the way business works. Cost are spread out and transfer from one area of a company to another.